Ninety-Nine Percent
As a strength & conditioning program for beginners to high-level athletes, Ninety-Nine Percent has a huge impact on the lifestyles and mindsets of people enrolled into the program. Alongside its physical presence of being a strength & conditioning program company, is the digital presence of being a second hand resource for all things nutrition and fitness. The idea of the brand is to attract the athletes in every crowd, whether they're trying to change their health habits or looking to excel in the sport they play and/or follow.

Examples of title cards in various brand colorways

selected pages from the brand guidelines digital booklet

training program covers

contact cards

example of digital presence 

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