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Project pages coming soon.

Hi, I'm Tyler.

A full process designer from Detroit, Michigan. I extensively concern myself with the different processes of communication — from the ideation of the message, to the broadcasting and marketing onto different platforms. My design practice is eclectic and reminiscent of physical materials. I passionately enjoy conceptual ideas revolving around philosophy, communication and the human experience. I have experience ranging from graphic design, brand design & strategy, marketing coordination, and SEO consulting.

I'm always interested in new opportunities, let's connect.
Want to know more about me? Weird but okay.

Strategy

As a full-process designer, I'm aware of the different strategies that come into play for both design and the marketing of the message. With business goals aligned, positioning your brand within an existing marketplace and embracing an audience is the next step. Paramount to success, I can help blueprint the customer journey and develop the strategy to communicate your brand's intention or product.

Identity

Your brand needs an identity. That identity needs a target audience. Discovering, building, and strengthening the right target audience can provide the most converters. By developing the persona for that target audience to interact with, I will keep your brand engaged.

Design

Graphic design is my precedence and a fundamental. With a complete process that includes ideation, R&D, structuring, and finished design, the final output is a visual language system that successfully communicates your brand's identity. Whether it's logo-centric, a completely flexible visual language, or if a single logo in a couple formats will do, your brand's presence will be noticed.

Holistic SEO

Let's be real, there's a stigma around offering SEO services. When it comes to being a holistic SEO expert, it's not solely altering the website's page structure, or its keywords. It's being concerned about the complete system of the marketing practices and techniques that go into improving the website's performance, both on and off page.

Packaging & Print

My freelance work keeps my creativity in motion. I've been designing artwork and assembly for project covers since I was introduced to graphic design in 2011. These projects include album packaging, event posters, zines, and design packages. Over the last 4 years I've manifested a portfolio of professional work of conceptually-derived print and package goods.

Web Design

My design-oriented mindset alongside my concentration on optimal searchability creates a website that's sensible, converting, and built to empower its purpose.

© 2019 Tyler Luce. Built by Tyler Luce.